Xavier Padovani joined the group in 2010 with their shared vision: to offer the ultimate hospitality experience to discerning clientele.

Renowned for bringing the cocktail bar culture to Paris, Experimental operates five Experimental Cocktail Club bars in Paris, London, Venice, Verbier and the Cotswolds.

In early 2023, the group added STEREO, a late-night restaurant and bar with live music.

This opening joined Compagnie des Vins Surnaturels, a wine bar concept in Paris, London and New York City; and iconic beach clubs, Experimental Beach in Ibiza and Bijou Plage Experimental in Cannes.

Today, the flagship of the group is its robust hotel collection with ten hotels across London, the Cotswolds, Biarritz, Paris, Ibiza, Verbier, Menorca and Venice, where each hotel’s offering is thoughtfully considered, in line with the destination and its history.

Experimental’s rapid expansion shows no signs of slowing down with a new launch in Roma for 2026.